NATIONAL FAMILY MONTH 2006 TO PROVIDE OPPORTUNITIES

TO TACKLE TOP HEALTH, SAFETY AND SOCIAL ISSUES FACING FAMLIES TODAY

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Month to include focus on what America’s kids are eating (not enough good food)

and what’s eating America’s parents (kids’ sometimes less-than-good manners)

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Congressionally recognized celebration to run from Mother’s Day to Father’s Day (May 14 - June 18)



NEW YORK, May 8 – Mother’s Day to Father’s Day (May 14-June 18 in 2006) are the official dates of this year’s National Family Month®, a congressionally recognized celebration to raise awareness and underscore the importance of family—kids, parents, relatives and caregivers—and to provide an opportunity for families to share special time together, develop or renew relationships, identify or rediscover needs, and remind everyone of the importance of family involvement in raising healthy, confident kids for America's future.

In 2006, National Family Month will be focusing on a number of key health, safety and social issues, including two of the biggest challenges in family news today: What America’s kids are eating (healthy childhood eating and obesity prevention) and what’s eating America’s parents (the increasingly hot topic of child manners and behavior).

A wealth of ideas, events, expert tips and free resources to help America’s families reconnect and work on these and other issues are available from KidsPeace, the 124-year-old national children’s charity that created National Family Month, on their websites www.kidspeace.org and www.familymonth.net .

Teaching Good Manners…and Giving Families Peace

Visitors to the websites will find many communication, relationship-building, and problem-solving tips for parents and advice, along with new resources to help make life easier for everyone, including such tools as “Manners I. Care,” (Child Life Books, www.mannersicare.com), a new “interactive family book” being released as part of National Family Month. Authored by David Bruce, the book seeks to improve children’s manners by having kids and parents read together an amusing story of a child, his behavior, his loved ones’ frustration, and the hidden reasons for kids’ actions.

“By putting a child on your lap and experiencing together in a fun way a fictional character’s less-than-perfect behavior and the frustration it causes, the whole family builds caring and sharing, understanding and values,” says Bruce.

5 Themed Weeks to Choose From…and a Special June 5 Spotlight on Manners

In keeping with National Family Month’s five themed weeks (“Home,” “Trust,” “Love,” “Freedom,” and “Hope”), author David Bruce suggests that during the event’s “Freedom” week that June 5 be a nationwide day to focus on manners, “Manners I. Care” Day, when families eat dinner together and listen to each other with good manners. He offers some mutual benefits that could profit families from the book, "Manners I. Care," including:

Freedom from feeling sad

Freedom from acting out

Freedom from being alone

Freedom from feeling rejected

Freedom from time out

Freedom from hurt feelings

Freedom from hurting others' feelings

Freedom from anger

Freedom from yelling

Freedom to be recognized for good behavior

Freedom to be trusted

Freedom to be valued

Freedom to make decisions

Freedom to change your mind

Freedom to dream

Freedom to be heard and understood

Freedom to have your limits respected

Freedom to feel loved

Freedom to feel at home

Freedom to be who you are and have others appreciate it


Helping America’s Kids Eat More Healthily

National Family Month is also being used as a focus by an alliance of nonprofits and consumer groups to battle the number-one growing health threat to America’s youngsters: childhood obesity. A new national campaign, “Make Healthy Eating Fun for Kids!” will provide information and resources to change the way our children eat, centered around a powerful concept: Getting children to want to eat right by teaching them fun facts about nutrition, involving them more in the process of buying and preparing healthy food, and by helping them problem-solve the day-to-day pressures in their lives that can lead to overeating and other unhealthy behaviors. In this way, both the physical and underlying emotional roots of the problem are addressed – a novel approach.


Information for kids and adults is available at www.familymonth.net and includes:





In addition, millions of free, informative materials with these tips are being given out as part of the “Make Healthy Eating Fun for Kids!” campaign, which is supported by the Cerritos, California-based consumer group Mass Connections, a leading consumer concept group in memorable and cause-related events, Hefty Zoo Pals, Quaker Oats, and Tropicana. .

“National Family Month is an opportunity to talk with our kids about the issues that most affect us and our family lives together,” says KidsPeace President & CEO C.T. O’Donnell II. “We urge every family to get involved and enjoy rediscovering in some new way the most important people in their lives.”

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KidsPeace is a 124-year-old national children’s crisis charity dedicated to giving help, hope and healing to kids facing traumas, depression, eating disorders and the stresses of modern life. Founded in 1882 in Bethlehem, Pa., KidsPeace helps more than 3,000 children a day at 50+ centers nationally and millions more through public education and outreach with the support of its National Spokesperson Leeza Gibbons, national safety and self-esteem icon RETRO BILL and other notables. KidsPeace was called “the outstanding organization” of its kind by the AAPSC and “a prototype of what we need for all children everywhere” by family expert Dr. Lee Salk.



Contact: Mark Stubis, Vice President, at (800) 25-PEACE.